History of SERBA MULIA
Sutan Agung Mulyadi started the business in East Kalimantan since the 1970s. Originally known as UD Lima Benua, it sold various household and electronic goods. As the business matured, it focused on automotive distribution and financial services.
The company distributed various automotive brands such as Toyota, Daihatsu, Yamaha and Kawasaki. The automotive business developed rapidly over the years and is now operating under the entities Serba Mulia Auto and Super Sukses Group. The company’s dealerships are in various locations in Kalimantan and East Indonesia.
To support the sales of cars and motorcycles, the company provided financing to customers. This was how the financial services side of the company developed over time to include a multifinance business, pawnshops and savings and loans business.
With a strong business and financial foundation put in place by our founder, Serba Mulia Group has grown continuously. Leadership of the company has been given to his sons: Sutanto Adi Lunarso and Sutanto Adi Yongky, who have succeeded in expanding and strengthening Serba Mulia Group.
By consistently maintaining and cultivating its business philosophy, there are now 15 business units under Serba Mulia Group, divided into 3 main pillars: Serba Mulia Auto, Super Sukses Group, and Financial Services. Each business unit is run by well-qualified and highly experienced professionals.
To be the best automotive and financing company in Indonesia
- To provide high quality and optimal service so that able as to give value-add to all parties
- To maximize the synergy between subsidiaries of company
- To operate the business well with high integrity
- To balance between commercial and social aspect in the society